Facebook Ad Targeting

Facebook targets ads based on store visits, offline purchases and calls to businesses

Facebook has announced the latest rollout to their ad services backbone. Now the site will target ads based on in person store visits, offline purchases and any calls you would have made to the business.

Not quite sure how they plan on hooking all of this data together, but it seems rather scary that someone would be stalking you outside the realm of traditional tracking and cookie pixels.

I attended a meeting in Q1 this year where someone from Facebook had heralded this tech. I wondered if it would actually fly, but apparently it will. We shall see if this invasion of privacy will actually work to the benefit of marketers.

Source: Facebook will target ads to people based on store visits, offline purchases, calls to businesses

Leave a Reply